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Save The Arctic Fox Kanken Mini Backpack In Royal Blue/peach Pink

Fabric: Technical weave Fjallraven donates to research for saving the arctic fox with each bag sold Zip at top Zip exterior pockets Patch interior pockets Shoulder straps Unlined Weight: 10oz / 0.28kg Imported, Vietnam Measurements Height: 11.5in / 29cm Length: 9.5in / 24cm Depth: 4in / 10cm

Fjall Raven Save The Arctic Fox Kanken Mini Backpack In Royal Blue/peach Pink

photo: Shopbop

First seen in Mar 2018

First seen in Mar 2018

Fjall Raven Save The Arctic Fox Kanken Mini Backpack In Royal Blue/peach Pink

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Fjall Raven

In the 1950s, 14-year-old Åke Nordin spent lots of time outdoors in Northern Sweden. The backpack he carried just didn't measure up to his adventures, so he set out to make a better one - one that could carry more weight and would evenly distribute it to make it more comfortable. His innovative wooden frame caught on quickly, and in 1960 Fjällräven became the first company to make and distribute framed backpacks.

Fjällräven means arctic fox in Swedish. The name of the company honors a highly adaptable predator that lives in the Swedish mountains under unbelievably harsh conditions. The company supports efforts to save this beautiful creature that is at risk of extinction.

From the idea for a better backpack to a movement to spend more enjoyable time in the outdoors, Fjällräven is a company guided by its own management compass. Using the four cardinal directions, but attaching its own meanings, the company approaches its mission – to become the most sustainable and premium outdoor brand – while addressing Nature, Economy, Society, and Wellbeing.

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Fjallraven Grey Book Bag Backpack 🎒 🦊 Great condition 10 3/4” Wide x 13 5/8” Tall x 4.5” Deep If you have any questions let me know.:) Nonsmoking Home. * square red white charcoal new perfect stylish Instagram explore nature hike style little fjall Raven fall winter spring


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What Is Fjällräven? Popular Fox Logo Backpacks, Jackets and Tents

Fjällräven is a renowned Swedish brand specializing in outdoor clothing and equipment.

On the company’s website, you will see their quality standards prominently displayed: to develop functional, durable, and timeless outdoor gear, act responsibly towards nature, animals, and people, and inspire and develop an interest in outdoor life.

Fjällräven is a Swedish company specializing in outdoor equipmentFjällräven is a Swedish company specializing in outdoor equipment

Fjällräven is an international brand, and there is a good chance you have seen their winter coats or backpacks in both outdoor retailers like Moosejaw and high-end clothing stores like Nordstrom and Zappos.

If you aren’t familiar with the brand, you may have looked at the price tag and thought, why is Fjällräven so expensive? Who are they?

There is a reason for all the digits on the price tag, and it’s quite an interesting story!

Let’s look at the brand a little closer…

How do you pronounce Fjällräven?

If you’re not a Swedish speaker, you might be wondering how to pronounce the name. With Swedish accents and spelling, the pronunciation isn’t intuitive for those who aren’t fluent.

The word Fjällräven means arctic fox, which explains the fox logo. It is pronounced “F-yah’ll-rah-ven.”

Fjällräven is Swedish for the Arctic fox, also known as the white fox, polar fox, or snow foxFjällräven is Swedish for the Arctic fox, also known as the white fox, polar fox, or snow fox

Where does the brand come from?

Fjällräven originated in a small town in Northern Sweden called Örnsköldsvik, where the mountains and forest meet the sea.

In 1950, a young 14-year-old boy named Åke Nordin was preparing for a hiking trip in the Västerbotten mountains. He found his current hiking backpack very uncomfortable and not suited for the trip he was about to undertake.

Frustrated, he started to research different hiking backpacks, where he discovered the weight should be positioned closer to the spine. He then used his mother’s sewing machine and made his own backpack in the basement of his parents’ home.

Fjällräven was founded by Åke Nordin, a Swedish entrepreneur who died on December 27, 2013Fjällräven was founded by Åke Nordin, a Swedish entrepreneur who died on December 27, 2013

The cotton bag had a wooden frame and leather straps. Nordin designed the bag with optimal load distribution, and the wood frame provided increased ventilation.

The indigenous Sámi people were impressed with the design and asked Nordin to make them one. Years later, after serving time in the Swedish Armed Forces, he started his brand. Again, in his parent’s basement.

Twenty-three years later, Fjällräven was put on the Stockholm Stock Exchange. By 1996, the brand had reached about USD 20.3 million in revenue.

Fjällräven's New York City store is located on the corner of Grand and Greene in the heart of SoHoFjällräven’s New York City store is located on the corner of Grand and Greene in the heart of SoHo (Credit: Fjällräven)

Founder Åke Nordin died in 2013 at the age of 77. Before he died, he was able to see the first store in New York open. Since then, Fjällräven’s quality products have become available worldwide, with stores in over 40 countries.

Why is it perceived as expensive?

There is a reason Fjällräven is on the more expensive side when compared to other outdoor apparel and equipment brands. Due to the quality materials used and the manufacturing process, the products last for a very long time.

A Fjällräven jacket or backpack will last you several years! The material G-1000 was created by the brand and is believed to be the best outdoor material available.

The overall consensus is that Fjällräven makes great quality productsThe overall consensus is that Fjällräven makes great quality products

It’s made from a combination of polyester and cotton and is weaved and waxed in a way that allows for air permeability as well as wind and water-resistant. Fjällräven makes this material themselves, and there are different versions depending on the product it will create.

Their materials, clothes, and backpacks are also waxed with a mixture of 65% paraffin and 35% beeswax. They can also be re-waxed using Fjällräven Greenland Wax.

How to wax your Fjällräven G-1000 gear to maximize the performanceHow to wax your Fjällräven G-1000 gear to maximize the performance

Fjällräven is a sustainable company, that is very cognizant of their environmental footprint. They consistently choose materials and processes that are better for the environment, even if that means a higher cost.

Fjällräven are proud of the comfort and eco-credentials of their backpacksFjällräven are proud of the comfort and eco-credentials of their backpacks

Their goal is to create clothing and gear that lasts. This is not fast fashion. Fjällräven wants people to buy their products and use them for years to come, repair or re-wax as needed, and avoid ending up in landfills.

One of their more expensive items is their down winter jackets that keep you warm and dry, even in harsh Nordic winters. A rarity in down material, Fjällräven down is ethically sourced.

Made from recycled plastic bottles and using a new dying technique, Re-Kånken is Fjällräven's most sustainable KånkenMade from recycled plastic bottles and using a new dying technique, Re-Kånken is Fjällräven’s most sustainable Kånken

The brand conducts inspection and visits to geese and duck farms to ensure the birds are treated humanely. These birds are raised for meat, not for down.

Another sustainable product is their Eco-Shell, made from recycled polyester. These sustainable products cost more to produce.

Is Fjällräven popular?

The brand is quite popular, especially in Sweden and throughout Europe. It has gained a loyal following over the years due to its stellar reputation of making quality products that last.

If you ever purchased a Fjällräven backpack or coat, you know it’s worth the investment and will last several years. More and more people are looking at a Company’s values and whether it is sustainable before purchasing.

Fjällräven is Swedish, translates as 'Arctic Fox', and is pronounced F-yah'll-rah-venFjällräven is Swedish, translates as ‘Arctic Fox’, and is pronounced F-yah’ll-rah-ven

Their strong views on sustainability have many people choosing Fjällräven over other popular outdoor brands.

This brand has a cult-like following that has transcended clothing and equipment and becomes a lifestyle brand. In 2005, the Fjällräven Classic was born.

This is an event that encourages people to trek 110km through the Swedish mountains. The event that promotes hiking, community, and exploring nature grew to Denmark, the US, and Hong Kong.

With thousands of tickets to the events selling out in seconds, the event was set to run in Germany, UK, China, and South Korea in August of this year.

Fjällräven Classic Hong Kong is a 49 km long tropical trek through lush forests and fine serene coves, sweeping bays and shimmering cityscape viewsFjällräven Classic Hong Kong is a 49 km long tropical trek through lush forests and fine serene coves, sweeping bays and shimmering cityscape views

However, with Covid-19, the Fjällräven Classic canceled the original events and went digital. In a digital series online, they brought trekking events to people in their homes worldwide through Fjällräven Classic TV.

Each episode will take viewers trekking through beautiful mountains, backcountry, and landscapes like Colorado, USA, Qinghai, China, and the Classic UK trail in Scotland.

Kristen Stewart carries Fjällräven's Foldsack backpack in ochre while arriving at Narita International AirportKristen Stewart carries Fjällräven’s Foldsack backpack in ochre while arriving at Narita International Airport in Chiba on October 22, 2012

Celebrities can also be seen wearing Fjällräven, which, of course, influences the brand’s popularity. Stars like Kristen Stewart and Alexa Chung have been photographed sporting the Fjällräven Kånken backpack.

Catherine, Duchess of Cambridge wears an all-weather Stina jacket from FjällrävenCatherine, Duchess of Cambridge wears an all-weather Stina jacket from Fjällräven while visiting the Sayers Croft Forest School and Wildlife Garden at Paddington Recreation Ground in London on October 2, 2008

The Duchess of Cambridge has been photographed several times wearing a Fjällräven jacket as well as popular American actor Casey Affleck.

What are the most popular Fjällräven products?

The most popular Fjällräven offerings are their backpacks, jackets, and tents. Their backpack, known as the Kånken, is their best-selling product.

From its origin in 1978, Kånken has become a worldwide iconFrom its origin in 1978, Kånken has become a worldwide icon

The smaller bag was first designed in 1978 for school children. Since then, it has become increasingly popular and is now used more like an everyday backpack by people of all ages.

The Kånken is also water-resistant and pre-waxed like their other products, with quality zippers running the bag’s length. The brand has since created the bag in a selection of sizes and over 50 colors.

The logo on these backpacks is slightly different, appealing to the most popular wearer of the bag, females 12-25. The logo on the Fjällräven Kånken is pink and white, as opposed to the original light brown.

Limited edition Fjällräven Classic patch inspired by the old tag in this vintage 1970s made in Europe Fjällräven jacketLimited edition Fjällräven Classic patch inspired by the old tag in this vintage 1970s made in Europe Fjällräven jacket

Fjällräven Greenland jacket is also very popular, pre-waxed, and made from their superior G-1000 material. The first Greenland jacket was created in 1968 and came with the Greenland wax to re-wax your jacket.

Although some modifications have been made, the jacket is still very reminiscent of the original created by Nordin himself.

Timeless, durable, and functional, Fjällräven's Greenland jacket was first released in 1968Timeless, durable, and functional, Fjällräven’s Greenland jacket was first released in 1968

Although it’s unlikely you will see pictures of celebrities using it, the Fjällräven Termo tent is a popular item for outdoor adventurers. Just as he did with the backpack and clothing, Nordin examined the traditional tents on the market and improved it.

In 1964 he created the Termo tent that used an outer layer consisting of a waterproof flysheet made from waterproof polyester.
The inner layer was made from thin, breathable nylon.

The combination of the two materials allowed moisture to be whisked away, keeping the tent dry and light. The brand offers three different types of tents geared towards their function (i.e., how extreme the conditions will be).

Fjällräven's store in Bend, a small city on the Deschutes River, in OregonFjällräven’s store in Bend, a small city on the Deschutes River, in Oregon

The Abisko tents are low weight, and good for all types of outdoor life, the Keb tents are suitable year-round and provide extra durability, and the Polar tents are specially formulated for demanding Arctic winter conditions.

Due to the varying design, the price of these products also varies. The Abisko tents are the most affordable, and the Polar tents running a few thousand dollars at Amazon.

As a brand with an inspiring story, a passion for sustainability, and dedication to quality products, it’s not surprising that Fjällräven has the loyal following that it does.

Abisko is a simple, light, trekking backpack with a comfortable, adjustable carrying system adapted for womenAbisko is a simple, light, trekking backpack with a comfortable, adjustable carrying system adapted for women

Although they are perceived as expensive, their popular products like the Greenland jacket, Kånken backpack, and Termo tents remain international bestsellers.

As the saying goes, you get what you pay for. The quality G-1000 material and superior durability mean that although it may initially cost you more, a Fjällräven will last you for years to come.

Credit: WENN / Fjällräven / John Rainford / Louie Angelo

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Raven backpack fox



Fjällräven (Swedish pronunciation: [ˈfjɛ̂lːˌrɛːvɛn], Swedish for "The Arctic fox") is a Swedish company specialising in outdoor equipment—mostly upscale clothing and backpacks. It was founded in 1960 by Åke Nordin (1936–2013).[1][2] The company went public in 1983 with an over-the-counter listing in Stockholm.[4]

Since 2014, Fjällräven has been a subsidiary of Fenix Outdoor International AG which is listed on the Stockholm Stock Exchange. The group also includes the Tierra, Primus, Hanwag, Brunton, and Royal Robbins brands. The CEO of Fenix as of March 2018 is Martin Nordin, the oldest son of Åke Nordin.


At the age of 14, Åke Nordin from Örnsköldsvik in northern Sweden became disappointed with the design of the uncomfortable backpack that he intended to take on a planned hiking trip in the summer of 1950 to Dikanäs, a small community in the Västerbotten mountains.[5]

After undertaking some research, he learned that a pack's weight should be positioned high and close to the wearer's spine. Using his mother's Singertreadlesewing machine, he made a bag out of strong cotton material in his parents' basement. He fastened it to a wooden frame using leather straps with calfskin for the support straps. The frame distributed the load better across his back and increased the ventilation between him and the pack. In addition, he could carry a heavier pack.[6]

Nordin's invention caught the attention of the indigenous Sámi people, one of whom asked Nordin to build him a backpack, and after that a tent.

During his time serving in the Swedish Armed Forces, he realized there was a space in the market for a durable and lightweight backpack. As a result, upon his discharge from the military, he established Fjällräven in 1960 and initially operated out of his family's basement.

In 1983, the company listed itself on the over-the-counter list of the Stockholm Stock Exchange.[4]

By 1996, sales had reached 133 million Swedish kronor (US$20.3 million) of which 71% was from exports.[7]

In 2002, following the purchase of the garment maker Tierra AB and the retail chains Friluftsbolaget AB and Naturkompaniet AB in 2001, the Fjällräven group changed its name to Fenix Outdoor. Fjällräven retained its separate brand identity.

In 2012, Fjällräven opened its first store in New York.[8] In 2013, founder Åke Nordin died at the age of 77.

Fjällräven has a strong market presence in the Nordic countries. It is also represented in other European countries. As of 2017, Fjällräven products are available in over 40 countries.[4]


Fjällräven trekking backback

Fjällräven means "The Arctic Fox" in Swedish and their products can be identified by their Arctic Fox logo, often found on the left sleeve of their tops and outerwear. The badge itself either follows the outline of the fox logo, or is in a shield-like shape. Most Fjällräven products also possess a small Swedish flag, usually located on a seam.

Fjällräven's original product was the first commercially made external framed backpack. It used an aluminium frame.[4]

In 1968, they introduced the iconic “Greenland” jacket with G-1000, Which is also released in the same year, many Fjällräven products like the “Kanken No.2” also is made out of G-1000 Material

In 1973, they introduced the High Alpine Polar (HAP) sleeping bag which had armholes and drawcord foot openings, which allowed users to walk around in it.[7]

In 1981, they introduced the Gyrosoft, IGF, internal gyro backpack frame.[7]

Today among its more well-known products are Greenland jackets, Vidda Trousers, Expedition Down Jacket, and various versions of the Kånken rucksack.

Most of Fjällräven's products are made from its G-1000 material released in 1968. This is 65% polyester and 35% cotton. It comes in various types: Original, Silent, Lite and HeavyDuty, each with slightly different properties. G-1000 can be waxed with Fjällräven's Greenland Wax, which can be impregnated with heat applied from a hairdryer, iron or campfire. This affects the water resistance and breathability of the item. Some products come pre-waxed. The process is similar to that of Belstaff wax jackets.

Termo tents[edit]

Prior to Fjällräven's entry into the market, most tents were constructed of a single layer of cotton, weighed around 3–4 kilograms (6.6–8.8 lb) when dry, which then doubled in weight when it got wet. An alternative option was to use a synthetic tent, but these were thin, which allowed moisture to seep through, or so impenetrable that condensation remained on the inside.[9]

Believing that like him users would want to carry as little weight as possible, and not want any equipment inside the tent to get wet, Nordin began to design a solution. In 1964, he brought the Termo tent to the market which combined an outer waterproof flysheet made of a strong, waterproof polyester fabric and a breathable inner tent made from a thin, breathable "Rutarme" polyamide (nylon). This combination allowed moisture to be expelled from the living area before condensing on the inner surface of the flysheet. The tent weighs 1.4 kg (3 lbs).[9]

In 1967, the company launched the Termo G-66 tent.[7]

Greenland jacket and trousers[edit]

In 1966, Fjällräven backpacks and Termo condensation-free tents were taken by a number of the members of a research expedition to Greenland to study glaciers. With praises for the Fjällräven equipment, they told Nordin it was unfortunate that the company had not also produced their jackets and trousers, which were made of boiled wool and leather and had proven unsatisfactory.[10] This inspired Nordin to consider entering the clothing segment. He identified that a fabric that had proven too heavy for use in the company's lightweight tents would be durable enough for a jacket but he needed to find a way of waterproofing it. Remembering that when he was a child at a local ski jump with his friends, they had prevented the snow from soaking through their trousers by rubbing the wax meant for their skis onto the fabric, he began experimenting with different wax solutions. He eventually developed a solution of paraffin and beeswax which he then applied to the fabric with the help of his wife's hairdryer.[11]

The finished jacket which entered the market in 1968 was called the Greenland Jacket,[4] while the fabric in time became known as G-1000, and the beeswax and paraffin mixture was sold as Greenland Wax.

In 1970, the company introduced the Greenland Trousers using the G-1000 material previously used in the Greenland jacket.

Fjällräven Kånken[edit]

Kånken backpacks for sale

The Fjällräven Kånken is Fjällräven's best-selling product. It was originally developed as a reaction to a 1977 study of increasing number of reports that Swedish school children were developing back problems from their more traditional bags.[4] The lightweight and rectangular yet spacious backpack, which was released in 1978, was Fjällräven's attempt to solve this problem.[12]

In 1977, Fjällräven made some prototype of the "Kånken" and was given to some kids in Sweden to test it out.

During its first year in production, 400 were sold, increasing to 30,000 the following year. As of April 2018, Fjällräven sell the Kånken in 54 different colours.

By 2008, over three million Kånken daypacks had been produced with 200,000 being made each year.[7]

The range has expanded to include the Mini-Kånken with a capacity of 7 litres released in 2002[7] for preschoolers. The Kånken Laptop, released in 2006 with a back pocket for a laptop and paddled selves and the Re-Kånken, released in 2016 and made entirely of polyester from recycled plastic bottles.

It is now sold worldwide, and is most popular with females aged 12–25. Kånkens have a different logo to most other Fjällräven products, which are white and pink as opposed to the usual light brown colour. The Kånken was awarded the Guldknappen Accessoar design prize in 2018.[13]


Fjällräven Polar[edit]

In the early 1990s, Åke Nordin met Kenth Fjellborg, one of Sweden's leading dog-sled drivers. Fjellborg had participated in Iditarod, the world's most difficult dog sled competition through the harsh Alaskan wilderness: so Nordin decided to create a Swedish equivalent. In 1997, Fjällräven Polar took place in the Scandinavian Arctic for the first time.

The event also provides an opportunity for Fjällräven to test out clothes, tents and other equipment in the environment they were made for: the winter wilderness of northern Scandinavia.

Fjällräven Classic[edit]

Wishing to encourage and enable more people to get out and enjoy trekking Åke Nordin at the start of the 21st century came up with the concept behind the Fjällräven Classic. It is not a competition or a race, but a chance to socialise with other hikers and enjoy the trek of a lifetime. There were just 152 finishers at the first Swedish Classic in 2005 and by 2015 there were 2,136 finishers.

Fjällräven Classic now takes place in six different locations around the world: Sweden, Denmark, the US, the UK, South-Korea and Germany.

Fjällräven Center[edit]

For many years Nordin supported his hometown of Örnsköldsvik's Modo Hockey professional ice hockey club. In November 2009, Fjällräven acquired the naming rights to the club's home arena which from January 2010 until August 2021 was called the Fjällräven Center.


  1. ^ ab"Fjällräven AB". Nationalencyklopedin (in Swedish). Retrieved 5 March 2011.(subscription required)
  2. ^ ab"The history of Fjällräven". Fjällräven AB. Archived from the original on 9 January 2017. Retrieved 5 March 2011.
  3. ^ ab"FENIX OUTDOOR ANNUAL REPORT 2018"(PDF). Fenix Outdoor Group. 2018. Retrieved 2019-10-29.
  4. ^ abcdef"Fenix Outdoor Annual Report 2017"(PDF). Fenix Outdoor International AG. March 2018. Retrieved March 3, 2019.
  5. ^"A supporting idea". Fjällräven. Retrieved March 3, 2019.
  6. ^"About Fjällräven". Fjällräven. March 2018. Archived from the original on January 9, 2017. Retrieved January 1, 2014.
  7. ^ abcdef"Fjällraven History". Compass. Retrieved March 3, 2019.
  8. ^Hochman, David (February 27, 2008). "Classic Swedish Brand Fjällräven Reinvents Itself In An Age Of Hype Beasts". Fjällräven. Retrieved March 3, 2019.
  9. ^ ab"The 1964 tent revolution". Fjällräven. Retrieved March 3, 2019.
  10. ^Renwick, Will (March 6, 2018). "The Quirky Story Behind An Iconic Jacket By Fjällräven - Greenland At 50". Outdoors Magic. Retrieved March 3, 2019.
  11. ^"From Greenland to G-1000". Fjällräven. Retrieved March 3, 2019.
  12. ^"History of Fjallraven Kanken Bags". The Idle Man. November 13, 2018. Retrieved March 3, 2019.
  13. ^"Here is the winner of Damernas Värld Guldknappen Accessories 2018!". Damernas. October 27, 2018. Archived from the original on October 30, 2018. Retrieved March 3, 2019.

External links[edit]

Wikimedia Commons has media related to Fjällräven.
Fjallraven Raven - 28L Backpack

The guy to my left unbuttoned his fly. "Let's suck while we drive. " Hearing this, I burst into tears again. "Come on quickly.

Now discussing:

So I became one. As, another question, and the story itself is not about that, of course. First, a few words about yourself.

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