Honest diaper tower

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Despite Criticism, Jessica Alba Expects to See The Honest Company Grow Over the Next Year

As The Honest Company enters its fourth year of business, the company appears to be settling into its position as a leading natural and organic lifestyle brand. Despite inroads from other start-ups hoping to cash in on parents' obsessions with keeping healthy and clean homes, Jessica Alba's little company that could continues to grow. What started out as a line of eco-friendly and child-safe products sold at affordable prices has expanded to include everything from diapers and bath products to baby formula, makeup, tampons, and more.

And it's not stopping there. At an event at Ladurée in New York City this week celebrating the launch of the company's first seasonal collection of diapers — Springtime in Paris, featuring Eiffel Tower stripes, macarons, and race cars — Jessica revealed to us that she's not quite done making over the family bathroom and her almost tween daughter, 7-year-old Haven, may be the one to thank for that.

"There's definitely an area of opportunity in adult skin and hair," she told us. "I also think there's sort of an older kid, tween audience, and I'm looking forward to expanding our cleaning line as well."

Before they do that though, expect to see the company rein things in a bit. The Honest Company's lightning-fast growth — Wall Street values the privately held company at approximately $1.7 billion — has not come without some growing pains, and Jessica and her team plan to address that in the coming months.

"I think we tried to do a lot of things at once, and we spread the net wide," she shared. "Now as a company it's about going deep where we know we can win. Over the next six months you're going to see how we're going to edit through things that we know we're very successful at."

But that's not the only pain the company's facing. One day after the event, The Wall Street Journal claimed that two independent labs confirm the presence of sodium lauryl sulfate (SLS) in The Honest Company's laundry detergent, a cleaning agent that creates lather and has been known to irritate sensitive skin — an ingredient that the company has openly said it does not use.

In a statement to POPSUGAR, the company said:

"At The Honest Company, our mission is to develop safe and effective products for our families to use and for families everywhere to feel great about. Despite providing The Wall Street Journal with substantial evidence to the contrary, they falsely claimed our laundry detergent contains Sodium Lauryl Sulfate (SLS). To set the record straight, we use Sodium Coco Sulfate (SCS) in our brand's laundry detergent because it is a gentler alternative that is less irritating and safer to use. Rigorous testing and analysis both by our internal research and development teams as well as further testing by external partners have confirmed this fact. The Wall Street Journal has been reckless in the preparation of this article, refused multiple requests to share data on which they apparently relied and has substituted junk science for credible journalism. We stand behind our laundry detergent and take very seriously the responsibility we have to our consumers to create safe and effective products."

Growing always come with the territory, right? In the meantime, read on to see the adorable Springtime designs for the littlest ones at home.

Sours: https://www.popsugar.com/family/Jessica-Alba-Honest-Company-Talks-About-Growth-40532711

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The Honest Company Diaper Cakes Towers Size 1

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Honest Company Diaper Cake Towers Size 1. This is just the diaper tower cakes. Each one is 35 count so it’s 70 diapers total. The other items included in these towers have been removed so it’s just diapers. The to and from tag has been blacked out. Would make a cute baby shower gift. You could remove/replace tag.

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The Honest Company Diaper Cakes Towers Size 1
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How to make a diaper cake with lots of helpful tips and tricks plus tons of inspiration for how to decorate diaper cakes. 

This is your ultimate guide to making a diaper cake!

easy diaper cake tutorial

Diaper cakes are a stack of rolled or folded diapers made to look like a traditional tiered cake. They are one of my favorite gifts to take to a baby shower because they double as a decoration. A diaper cake can be the fun focal point of baby shower decorations. It’s really fun to decorate a diaper cake to match the party theme. Plus they’re a handy gift that you know every new mom will be able to use.

If you want to make a diaper cake, you’ll find all of the information you need below. With the help of this thorough set of instructions, you can do it, promise! I’ll walk you through the process of gathering materials, building the structure part of the diaper cake and then the fun part— decorating it!

Best Diapers to Use for a Diaper Cake

There are so many different diapers available that it can be overwhelming to choose some for a diaper cake. My first suggestion is to get a larger size of diaper… babies grow out of newborn and size 1 diapers so quickly and mothers often receive these sizes as gifts. I say buy size 2, 3 or 4 diapers.

My second suggestion is to look for plain white diapers or to find a patterned diaper and pick one that will match your color scheme. There are some really darling diapers nowadays with trendy patterns printed on them and these diapers can really jazz up a diaper cake. Here are a few of my favorite diaper brands to use for diaper cakes:

diaper brands for diaper cakes1. Huggies with limited edition Mickey Mouse print… so cute! 2. Pampers Swaddlers are the best solid white diaper 3. Cloud Island Diapers from Target come in lots of cute prints for boys or girls 4. Hello Bello Diapers from Walmart have tons of trendy patterns 5. Honest Diapers also feature cute prints 6. Up and Up Brand Diapers from Target are a more affordable option and the pattern is subtle enough that you could work with them.

Choose A Base for your Diaper Cake

You’ll want a sturdy foundation to build your diaper cake on, especially if you plan to transport it to a baby shower or if you want to be able to send it home with the mother-to-be. Here are a few diaper cake base ideas you could use:

  • Metal Pizza Pan from Dollar Tree – Spray paint it, leave it silver, add a circle of scrapbook paper or hot glue some trim around the edges.
  • Charger – Any plastic or melamine charger would make a great base for a diaper cake. They sell these at almost any craft store and they have them at Dollar Tree as well. 
  • Cake Board – Check in the cake decorating aisle of the craft store for pre-cut cardboard rounds used for building actual cakes. They are perfect for building diaper cakes too!
  • Tiered Cake Stand – This option is best paired with a cake board if you want to be able to transport the diaper cake in one piece, but it definitely makes for a pretty presentation at the party.

How Many Diapers Do I Need To Make A Diaper Cake?

The number of diapers you will need to make a diaper cake depends on how big you’d like your finished cake to be and how many layers you plan to make. More diapers equals a bigger cake. However, here’s a diaper cake sizing guide that will help you estimate how many diapers to buy.

The bottom tier of the diaper cakes I make are approximately 12-14 inches in diameter. Here’s how many diapers I used:

how many diapers for a diaper cake

The size of your finished diaper cake will also be slightly affected by the size of diapers you use. I used size 4 diapers for all of the diaper cakes shown in this post. If you use newborn or size 1 diapers, you may need to add one or two extra diapers to each round to make up the slight size difference.

Diaper Cake Supply List

These are the supplies you need to make a diaper cake.

supplies to make a diaper cake

  • 50 Diapers
  • 51 Regular Sized Rubber Bands (one for each diaper and one for wrapping around the top tier)
  • 2 Extra Large Rubber Bands, also called File Bands (for wrapping around the bottom two tiers)
  • 1 Cake Base
  • 1 Large Bottle of Lotion or a Paper Towel/Wrapping Paper Cardboard Tube
  • Wide Ribbon (or other alternative—see below)
  • Embellishments (see list of ideas below)
  • Hot Glue Gun + Glue Sticks

Diaper Cake Assembly Instructions

how to make a diaper cake

  1. Roll one diaper up and secure it with a small rubber band. Repeat for all of the diapers.
  2. Place a heavy bottle of baby lotion or shampoo in the center of your cake base. You can also use an empty paper towel or wrapping paper tube.
  3. Begin making a layer of rolled up diapers all the way around the bottle. Secure all of the individual diapers together with one large rubber band all the way around the outside. I suggest making the base layer three diapers deep, but use as many as it takes to fill up the entire cake base evenly.
  4. Make the second layer on top of the first and decrease the size by at least one round of diapers. Repeat for the third layer and any additional layers you want to add if necessary.

how to make diaper cake

Once your diapers form the shape of a tiered cake, you’re ready to decorate!

Diaper Cake Decorating Ideas

Every diaper cake needs three decorations:

  1. Ribbon. The most common item to use is ribbon, but you can get creative with tulle, rolled up receiving blankets or even wrapping paper or scrapbook paper cut into strips. 
  2. A cute cake topper. Adding something to the top of the cake will make it look finished and will hide the hole where the paper towel tube or lotion bottle might show.
  3. Embellishments. These are the decorative accents that will give your diaper cake the “wow” factor. You can use paper flowers, silk flowers, paper shreds, curling ribbon, small toys, bows, floral picks, baby booties, small stuffed animals, or anything else that you think would be cute or that would fit with the theme of your baby shower.

Here are some diaper cake decorating ideas for boys and girls. I’ve included details about each cake below the photo.

diaper cake ideas

Paper Flowers and Patterned Ribbon | Glitter Scrapbook Paper, Fabric and Curling Ribbon | Burlap, Twine and Faux Succulents | Ribbon, Paper Shreds and Rubber Duckies | Cowboy Bandanas and Paper Star Cupcake Picks | Colorful Tulle and a Unicorn Horn | Burlap, Ribbon, Twine and a Teddy Bear | Floral Diapers, Ribbon and a Silk Flower Topper | Striped Ribbon and Cascading Silk Flowers

There are so many different ways you can decorate a diaper cake, so be creative and have fun with it. 

If you’re looking for another fun and clever baby shower gift idea, check out this baby shower burp cloth bouquet. 

I hope you’ve found this post helpful in learning how to make a diaper cake. Be sure to pin the image below so you can find this information later.

diy diaper cake

Jennifer

Sours: https://www.thecraftpatchblog.com/how-to-make-a-diaper-cake/
How to Make a Diaper Cake - Step By Step Tutorial

The Honest Company

The Honest Company, Inc. is an American consumer goods company, founded by actress Jessica Alba. The company had $250 million in 2016 sales,[3] and was valued shy of $1 billion as of October 2017.[4] The Honest Company has raised multiple rounds of venture capital, and was anticipating an initial public offering as of 2016.[5][6] Honest serves the United States and Canada, and planned to launch its beauty line products in Western Europe in 2019.[7][8]

History[edit]

Company founder Jessica Alba was inspired by the 2008 birth of her first child, Honor, and her own history of childhood illnesses to create a company that provided an alternative to the prevalent baby products with ingredients such as petrochemicals and synthetic fragrances.[9] She was compelled to become serious about this venture when one of her mother's baby laundry recommendations caused her to have a welt outbreak.[10]

It took Alba three years to find her business partners Brian Lee, Sean Kane, and Christopher Gavigan.[11] Despite advice that she should start small with a singular focus, Alba launched the company in 2012 with 17 products.[11] Christopher Gavigan wrote the book, Healthy Child Healthy World, that addresses all the different toxins that children are exposed to in traditional household products.[7]

While building her company, Alba has lobbied the United States Congress to make testing of consumer products in the marketplace for chemical inputs more stringent.[9]

The Honest Company's 2013 sales were $50 million.[12] Honest raised $70 million from venture capitalists in the summer of 2014 in preparation for an imminent initial public offering.[11][13] As of August 2014, the company's products were available at retail stores in the United States and Canada.[14] The financing put a value on the company of $1 billion.[9][12] Prior to the 2014 round of financing led by Wellington Management Company, the company had raised $52 million in financing from ICONIQ Capital, General Catalyst Partners, Institutional Venture Partners and Lightspeed Venture Partners.[14]

The company had plans to expand to England and Australia, but the summer 2014 funding was primarily to prepare for a launch in China.[12] A company press release said the funding was to aid product development and expansion.[14] In November 2014, the company had 275 employees and was projected to do $150 million in sales. 80% of its sales were online via a monthly subscription service with the remainder being done in department stores and discount warehouses.[9][12] The company eventually totaled $170 million in sales in 2014.[15]

In July 2015, Jessica Alba announced that The Honest Company would be moving its headquarters from 2700 Pennsylvania Avenue in Santa Monica to the Playa Vista neighborhood of Los Angeles in early 2016.[16] The following month, it announced a new round of funding generated an additional $100 million of venture capital, implying a valuation of $1.7 billion.[15] In late 2015, the company acquired Alt12 Apps, the makers of popular apps such as Baby Bump, Pink Pad, and Kidfolio.[17] As of August 2015, the company had never employed traditional media such as print ads, television or billboards.[18]

In March 2017, The Honest Company announced that Clorox veteran Nick Vlahos would replace Brian Lee as Chief Executive Officer. Vlahos worked to grow several Clorox brands, including Burt's Bees, Brita and Green Works. At that time, it was announced that Brian Lee would remain on the board in an advisory role.[19] In early May some customers found dark spots on the company's baby wipes.[citation needed] The company found mold in testing, and recalled wipes that may have been affected.[20][21][22]

In October 2017, The Honest Company closed a series E round of funding. After settling two lawsuits in the summer of 2017, the valuation was set at $19.60 per share down from the Series D shares sold in 2015 at $45.75. Thus, the company's value was below 1 billion.[23][24]

In April 2021, The Honest Company officially filed for an initial public offering.[25] The company began trading under ticker symbol HNST on May 5, 2021 with shares being traded on the Nasdaq stock exchange.[26]

Products and distribution[edit]

The Honest Company markets its products as safe and eco-friendly.[27] The company also touts its Honestly Free Guarantee that it does not use "health-compromising chemicals or compounds", including a specific list of products it promises to never allow in its products.[28][29]Whole Foods and Costco were The Honest Company's initial retail distributors.[12] The company began selling in Target Corporation on June 15, 2014.[30] Other stores that carried the company's products by mid 2014 included Buy Buy Baby and Nordstrom.[31] By the end of the third quarter of 2014, the company carried 90 products.[10] Its leading selling product was diapers, at the time.[11]

In 2015, a controversy surrounding Honest's SPF 30 sunblock occurred when multiple customers complained of skin burns. These reports occurred shortly after the product had been repackaged and reformulated with reduced zinc oxide levels to improve aesthetics.[32]

In March 2016, it was reported by The Wall Street Journal[33] that Honest's liquid laundry detergent product contained "a significant amount" of sodium lauryl sulfate or SLS, a synthetic surfactant that the company claimed it would "never consider for use in anything. Period."[28][34] In an immediate response to the WSJ article, The Honest Company stated that its product does not contain SLS, but does contain sodium coco sulfate which is characterised by The Honest Co. as the "gentler alternative" to SLS.[35] However, sodium coco sulfate is a mixture of synthetic chemicals composed primarily of SLS.[36] Honest's detergent is sourced from Earth Friendly Products (EFP) which did not test for SLS. EFP in turn purchased untested chemicals from Trichromatic West which also did not test for SLS.[37] EFP had removed its claims of SLS-free product from its own website in late 2015.[38]

In April 2016, Good Morning America reported that The Honest Company was being sued for representing its infant formula as organic even though this product contains 11 synthetic substances prohibited under federal law in organic products.[39] Honest Company stated that the infant formula had been FDA approved and certified USDA Organic in accordance with the National Organic Program. In December 2016, The Los Angeles Superior Court entered judgement for The Honest Company, dismissing the complaint permanently.[40]

In October 2016, it was reported that The Honest Company required customers to call and potentially wait on hold to cancel a diaper subscription service.[41] Shortly thereafter, Honest announced it would release a new online cancellation feature.[42] The brand began selling its products at CVS and Babies R Us in spring 2017, and on Amazon in July 2017.[43]

Honest Beauty[edit]

On September 9, 2015, the company opened the Honest Beauty brand as a separate entity with its own website and logo.[44] Honest Beauty launched with an 83 element product line (17 skin-care products and a 66-piece makeup range). Its products are derived from botanicals free of parabens, phthalates, petrolatum, sulfates and chemical sunscreens. The launch took place at Trump SoHo in New York.[45] Beginning September 25 of that year, the brand opened a brick and mortar presence in a six-month pop-up retail shop in The Grove.[18] The brand began selling the beauty line at Target in spring 2017.[46]

The Honest beauty line can be bought on their website honestbeauty.com. They have also put their products at Ulta Beauty, Target, Sephora and Walgreens. They have about 83 products ranging from makeup to skincare products and hair care line.[47] By late 2016, The Honest Beauty was looking to be sold in Western Europe and Australia.[48] Honest Beauty has reportedly reached more than 10 million dollars in retail sales as of October 2016.[48] Honest Beauty is the only planned set of products slated for the company's 2019 debut in Western Europe (Germany, France, Spain, Italy, Poland, the Netherlands, and Austria) in the Douglas stores that was announced in May 2018.[49]

Notes[edit]

  1. ^"Honest Co. IPO: 5 things to know about Jessica Alba's 'clean' baby, beauty and household company before it goes public".
  2. ^"Working at the Honest Company".
  3. ^"Jessica Alba's Honest Company Is Realizing That It's Not a Tech Startup". Inc.com. February 10, 2017. Retrieved June 3, 2018.
  4. ^"Jessica Alba's Honest Co. Cuts Its Valuation in New Funding Round". Fortune. Retrieved June 3, 2018.
  5. ^Blakely, Lindsay (4 November 2014). "How Jessica Alba Proved Her Doubters Wrong". inc. Retrieved July 20, 2017.
  6. ^Huspeni, Andrea. "Jessica Alba's Startup Nabs $25 Million in Funding". Entrepreneur. Retrieved July 20, 2017.
  7. ^ ab"THE HONEST COMPANY". Tower Equity.
  8. ^"The Honest Company". Pagan Research.
  9. ^ abcdHarlow, John (November 19, 2014). "Jessica Alba to float $1bn eco-friendly product company". The Australian. Retrieved November 10, 2014.[dead link]
  10. ^ abO'Conor, Claire (June 15, 2015). "How Jessica Alba Built A $1 Billion Company, And $200 Million Fortune, Selling Parents Peace Of Mind". Forbes. Retrieved October 28, 2017.
  11. ^ abcdBlakely, Lindsay (November 2014). "How Jessica Alba Proved Her Doubters Wrong". Inc. Retrieved November 10, 2014.
  12. ^ abcdeChapman, Lizette (August 26, 2014). "Jessica Alba's The Honest Co. Raises $70M, Preps for IPO". The Wall Street Journal. Retrieved November 12, 2014.
  13. ^Lorenzetti, Laura (August 26, 2014). "Jessica Alba startup The Honest Co. raises $70 million as it heads toward IPO". Fortune. Retrieved March 10, 2015.
  14. ^ abcJohnson, Zach (August 27, 2014). "News/Jessica Alba's The Honest Company Valued at Nearly $1 Billion Two Years After Its Launch". Eonline. Retrieved November 12, 2014.
  15. ^ abMacMillan, Douglas & Rolfe Winkler (August 13, 2015). "Jessica Alba's Startup, Honest, Valued at $1.7 Billion". The Wall Street Journal. Retrieved August 13, 2015.
  16. ^"Honest Co. moving headquarters to Playa Vista". LA Biz. Bizjournals.com. July 28, 2015. Retrieved July 29, 2015.
  17. ^"Jessica Alba's Honest Company quietly acquired BabyBump, Pink Pad app-maker last year". Mobihealthnews.com. February 8, 2016. Retrieved February 8, 2016.
  18. ^ abMedina, Marcy (August 19, 2015). "Jessica Alba Launches Honest Beauty". Women's Wear Daily. Retrieved September 16, 2015.
  19. ^Thomas, Lauren (March 16, 2017). "Jessica Alba's Honest Company just got a new CEO". CNBC. Retrieved March 17, 2017.
  20. ^Strutner, Suzy (2017-05-15). "The Honest Company Recalls Baby Wipes That May Contain Mold". The Huffington Post. Retrieved 2021-09-05.
  21. ^"Mold on baby wipes prompts Jessica Alba's Honest Company recall". CBS News. CBS Interactive Inc. 2017-05-16. Retrieved 2021-09-05.
  22. ^Ng, Serena (January 5, 2018). "No Longer A Unicorn, Jessica Alba's Honest Co. Struggles to Grow". Wall Street Journal. ISSN 0099-9660. Retrieved April 30, 2018.
  23. ^Korosec, Kirsten (October 5, 2017). "Jessica Alba's Honest Co. Cuts Its Valuation in New Funding Round". Fortune. Retrieved June 4, 2018.
  24. ^"The Honest Company Closes Series E Financing: Round Led by Fidelity Management & Research Company along with Other Existing Investors". Business Wire. October 5, 2017. Retrieved June 4, 2018.
  25. ^"Jessica Alba's Honest Company files for IPO". CNBC. April 9, 2021.
  26. ^"Jessica Alba's Honest Company Rallies in Debut". Yahoo! Finance.
  27. ^Greenfield, Rebecca (September 9, 2014). "How The Honest Company Nailed The Formula For Eco-Friendly Products". Fast Company. Retrieved November 10, 2014.
  28. ^ abMoran, Gwen (September 9, 2015). "Jessica Alba's Honest Company Just Launched a Beauty Line". Entrepreneur. Retrieved September 16, 2015.
  29. ^Zarya, Valentina (August 14, 2015). "Telling the truth pays: Jessica Alba's Honest Company is worth $1.7 billion". Fortune. Retrieved September 16, 2015.
  30. ^"Jessica Alba's The Honest Company Will Launch at Target". Target Corporation. June 1, 2014. Retrieved November 13, 2014.
  31. ^Chesters, Laura & Maria Tadeo (August 28, 2014). "The Honest Company: Jessica Alba's diaper business valued at $1 billion ahead of IPO". The Independent. Retrieved November 13, 2014.
  32. ^Kroll, David (August 3, 2015). "The Failure Of Jessica Alba's Honest Company Sunscreen Explained". Forbes. Retrieved August 5, 2015.
  33. ^Ng, Serena. "Laundry Detergent From Jessica Alba's Honest Co. Contains Ingredient It Pledged to Avoid". The Wall Street Journal. Retrieved March 10, 2016.
  34. ^"honestly FREE guarantee". Archived from the original on February 2, 2016. Retrieved March 11, 2016.CS1 maint: bot: original URL status unknown (link)
  35. ^Rosenthal, Mike (March 11, 2016). "Jessica Alba's Honest Co. Lashes Out Over Ingredients Report". The Hollywood Reporter.
  36. ^Gloxhuber, C., Klaus Kunster (1992). Anionic Surfactants: Biochemistry, toxicology, dermatology (2nd ed.). New York.CS1 maint: multiple names: authors list (link)
  37. ^Sherman, Erik (March 11, 2016). "Jessica Alba's Honest Company Brand Is Burned: Keeping a promise to customers takes more than wishful thinking". Inc. Retrieved March 15, 2016.
  38. ^Ng, Serena (March 14, 2016). "Maker of Honest Detergent Changed Its Claims: Earth Friendly Products removed marketing claims about sodium lauryl sulfate from its website last year". The Wall Street Journal. Retrieved March 15, 2016.
  39. ^KIM, SUSANNA (April 28, 2016). "Jessica Alba's Honest Company Sued Over Organic Infant Formula". Good Morning America (ABC). Yahoo News. Retrieved May 1, 2016.
  40. ^O'Connor, Clare. "Court Dismisses Honest Co. Baby Formula Suit As Organic Group Files Appeal". Forbes. Retrieved July 20, 2017.
  41. ^Townsend, Tess (5 October 2016). "Customers Say Honest Company Not so Honest About Subscriptions". Inc. Retrieved July 20, 2017.
  42. ^Tandon Copp, Lucy. "The Honest Company confirms new subscription cancellation feature coming soon". Cosmetics Business. Retrieved July 20, 2017.
  43. ^Kell, John. "Jessica Alba's Honest Co. To Sell Goods on Amazon.com". Fortune. Retrieved July 20, 2017.
  44. ^APATOFF, ALEX. "Jessica Alba Launches Line of Beauty Products for The Honest Company". People. Retrieved July 20, 2017.
  45. ^Muto, Jordan (September 13, 2015). "Jessica Alba launches beauty line amid Honest Company lawsuits". USA Today. Retrieved September 16, 2015.
  46. ^Brookman, Faye (22 March 2017). "Target adds Jessica Alba's Honest Beauty to its merchandise mix starting March 26". Los Angeles Times. Retrieved July 20, 2017.
  47. ^Sciarretto, Amy. "Jessica Alba's Honest Beauty Has A New Retailer". Bustle. Retrieved April 27, 2018.
  48. ^ ab"The Honest Company's not terrible but not very good 2016 – TechCrunch". techcrunch.com. December 11, 2016. Retrieved April 27, 2018.
  49. ^Blakely, Lindsay (May 29, 2018). "Jessica Alba's Honest Company Bets Big on Makeup". Inc. Retrieved June 4, 2018.

External links[edit]

Sours: https://en.wikipedia.org/wiki/The_Honest_Company

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New Mom Compares Popular Baby Diapers (Huggies, Pampers, All Good, Honest Company) - Overview

Jessica Alba's Launching 'Literally the Sweetest' Baby Shower Gifts that Have Something for Mom Too

Credit: Courtesy Honest Company

Jessica Alba’s Honest Company is known for having the sweetest diaper prints, but as she’ll be the first to tell you, her upcoming collection is “literally the sweetest” – because they teamed up with candy boutique Sugarfina on a limited-edition line of candy-print diapers, bibs and gift sets that include gummies in the same motif. The result? Baby shower gifts that have “wow factor,” Alba tells PEOPLE: “I can’t think of a better company to partner with when thinking of the perfect baby shower gift, because you get something for mom and something for baby. The adorable prints, we have bibs that match the prints on the diapers, and then we have little gummies as well that match the prints, and so it all just ties together.”

Sugarfina co-founder Rosie O’Neill said she was especially excited for the partnership because she’d been giving her own version of it as a gift for years. “My go-to baby shower gift was a tower of Mama & Baby Bears alongside an Honest diaper cake,” she said. “It always gets such a great reaction and it’s part of the reason I knew this collaboration would be a big success.”

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Alba says that she and O’Neill considered six different themes before landing on the butterfly-print “Sweet Thing” and teddy-motif “Boo Bear” designs for the bib-and-candy gift sets and matching diapers, and both are excited to see the reaction, especially for moms like Alba who are “always struggling” to find a creative gift for moms-to-be. And both women know that their products are big hits at showers – Alba says her diapers get a great response because “you use them every single day, but you’re making it a more delightful experience,” while O’Neill reports that many women give her candy as favors or use it in candy bars at the party. (Alba is one of them – she featured Sugarfina among the treats at the shower she threw for a friend last year.)

RELATED PHOTOS: See How Jessica Alba Spends a Busy Day from Snuggle Time to Time on Set!

Credit: Courtesy Honest Company

O’Neill also says that it was a longtime wish-list item to be able to collaborate with Alba on a project like this: “Jessica is one of the female entrepreneurs who really inspired me to start and build Sugarfina. We’ve crossed paths a few times at L.A. entrepreneur events … We’ve always wanted to do a fun baby collaboration and as we started working on the concept, The Honest Company was our dream partner.”

RELATED VIDEO: Jessica Alba Shares How She Lost Her Mind During Pregnancy

And the timing couldn’t be better, O’Neill adds, because Alba’s got a super-cute diaper model already in the family. And you can bet you’ll see him sporting a pair of the latest looks when they hit Honest.com and select Nordstrom stores on Oct. 2. “He’s just the cutest. It’s so sweet being able to try out all the new products on him,” Alba says of enlisting her 8-month-old to show off the goods. “He’s such a happy boy, such a trooper. I feel like we’ve been taking his picture from day one, so he’s really used to it now.”

Sours: https://people.com/parents/jessica-alba-honest-sugarfina-gifts/

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twitter announced today that it will be removing its implementation of stories dubbed “fleets.” the feature was either loved or hated by twitter users since its initial release last year.

this short-lived feature, which was released in november of last year, will be removed on august 3. twitter acknowledged the controversial nature of the snapchat/instagram clone with the farewell tweet. notably, there was no fleet from the main twitter account announcing the departure of the feature, only a standard tweet.

in the goodbye, the company said it is working on “new stuff.” one can hope that they add the ability to edit tweets, in addition to the new edit audience and monetization features.

in a more detailed blog post, twitter shared that it hoped fleets would make people more comfortable posting onto twitter. as fleets disappear, some of the fleet creation features, like gifs and stickers, will be implemented into the standard tweets composer.

ftc: we use income earning auto affiliate links.more.


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